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Item Recognition

Create a safe and smooth checkout experience.


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Extenda Retail’s software creates enjoyable and frictionless shopping experiences, and our Item Recognition Software helps retailers go further in offering a smooth customer journey.

The Solution works seamlessly for both manned checkouts and self-checkouts apps, which helps your staff and customers quickly identify the products they’re shopping for. With our Item Recognition, your stores can offer a winning combination of shorter queues, happier staff and delighted customers.

How does it work? If a customer at a self service checkout is purchasing for example fruit or vegetables, selection of the correct item typically requires navigation through multiple levels of menus. Search functions can be time consuming, awkward and create frustration and stress during checkout. Longer queues and waiting times lead to more customers experiencing friction in their shopping journey. With Item Recognition, the item is quickly recognised and menu structures are bypassed. The customer saves time, and avoids the stress of holding up the queues for other customers.

With checkout cameras using Extenda Retail’s intelligent Item Recognition technology, your staff will have a shorter learning curve and there is less likelihood of errors at manned checkouts. Additional advantages include opportunities for loss prevention and verification. If an item is mislabeled or has its barcode changed, for example on the vegetable scale, Item Recognition can detect the anomaly, and an alert will be triggered on the Extenda Retail Attendant App or another device. Similarly, age-restricted items can be recognised automatically and create an alert.

In the near future, the use of 3D cameras and larger datasets enables identification of a wide range of products. This can further improve security, as staff can be alerted if packaging has been tampered with, or customers can get notified if a particular item includes hazardous substances, and much more.

Extenda Retail’s Item Recognition is a solution that can add incredible value by being part of the frictionless customer engagement ecosystem.

Start your journey to create safe, smooth shopping experiences with the Extenda Retail Item Recognition now.

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Key features:

  • Increased efficiency (speed of recognising and selecting the correct item) in self-service and POS
  • Shorter ramp up time for staff managing manned POS stations
  • Available for implementation with manned POS stations, Self Checkouts, Click & Collect and Mobile POS


  • Minimises losses when customers and staff more easily can select the right item faster
  • Attractive to customers as it speeds up the shopping journey and enables a frictionless experience

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